Problems For Monetization: Lawsuit Forces Facebook To Let You Opt Out Of Sponsored Story Ads
Facebook's business model just hit a stumbling block, as the social network is being forced to let users opt out of having their likenesses repurposed as endorsements in Sponsored Stories ads. The requirement of opt out controls comes as part of a settlement of a class action lawsuit where five Californians said they did not consent to having their names, faces, and activity used to promote companies who paid Facebook.
Facebook needs to make a few bucks, people. I know that sounds crazy, considering how much money they raised in their IPO - but if they lose out on mobile ad revenue, The Social Network will disappear. Read on, from my friends at TC:
